Consumer Products

Your own-branded consumer prepaid card programme can help your business drive sales, loyalty and brand awareness. To read more about the benefits of prepaid cards, please click.


IDT Finance has unparalleled experience in the development, production, sales and distribution of consumer prepaid cards and we can ensure your programme is tailored to the needs of your target audience. Our own consumer card programme, Prime Card, is one of the most well recognised prepaid card programmes in the UK market today.


Prime Card - the UK’s leading prepaid MasterCard®

Originally launched in London in 2006, Prime was rolled out nationally in October 2007 and is now available in over 16,000 high street convenience retailers nationwide. Prime is a unique and ground-breaking product – Europe’s first instant-issue prepaid MasterCard®, sold over-the-counter in convenience retail stores. With no forms for the customer to fill in and no documents or credit checks required, Prime is quick, simple and hassle-free for both customers and retailers. Accepted online and at over 24 million locations worldwide, wherever you see the MasterCard acceptance mark, Prime is ideal for a number of markets:

Unbanked – no credit checks, no bank account required
Newly arrived workers– no forms, no documents, no bank account required
Debt management – you can only spend what you load on the card
Secure online shopping – no links to existing personal financial data
Gift – like a gift voucher but better – shop online and in stores
Sharing money with friends and family in UK and abroad
Pocket money and allowances – a safer way to give money to teenagers and students
Find out more about Prime Card at www.idtprime.com

Industry Recognition for Prime Card

IDT Finance’s unparalleled wealth of expertise in the prepaid sector is reflected by many high profile industry accolades and recognition for Prime, including:

  • Winner of the Cards and Payments Europe Awards 2008, “Best New Prepaid Card Launch”
  • Finalist for the Card Awards 2008 for “Best Prepaid Card Marketing”
  • Finalist for the MasterCard Prepaid Awards 2008,  “Voice of the Cardholder”
  • 2nd place in The Independent’s “Six of the Best” prepaid cards (Source: Independent, 
    Saturday 3rd May 2008)

Prime is widely recognised as:

  • The most mass-distributed and fastest-growing card in the UK – available in over 16,000 retail stores up and down the UK
  • Value for money – competitively priced, with one of the lowest upfront purchase fees on the market
  • The most simple and convenient card for the retailer to sell  - can be sold over the counter in a matter of seconds, with no need for forms, documentation or credit checks
  • The most flexible card on the market – choice of  disposable or reloadable functionality
  • One of the most visible prepaid cards in the market – due to high profile marketing campaigns

For more information

If you would like to distribute Prime or offer your own-branded version of Prime to your customers, please contact info@idtfinance.com.


IDT Finance is the trading name of IDT Financial Services Limited, which is a regulated bank, licensed by the Financial Services Commission (FSC), Gibraltar, under the Banking Act 1992. Our cards are issued under licence from MasterCard International. MasterCard is a registered trademark of MasterCard International Incorporated.